World’s Largest Orchestra
World’s Largest Orchestra
© Copyright Genesis Promotions (Aust) Pty Ltd and Mike Fernandes 2015
Social Enterprise Marketing is Marketing’s Holy Grail There’s value in accepting the fact that marketing has reached cross roads. As a professional marketer, you can continue to spend on traditional methodologies or you can start to phase in new and innovative systems and strategies before your stakeholders demand - “why not?” We believe we have an innovative, powerful and intuitive mix of strategic platforms that can be adapted to suit any marketing needs you may have. We welcome a discussion. This is how Social Enterprise Marketing works 1. Establish an internet marketing platform such as www.SydneyValueGuide.com 2. This website is local (such as Sydney) or single focused ( such as golf) 3. You allocate this platform (at little or no cost) to a Not For Profit organisation to operate 4. The NFP's members/staff sell advertising space on the website to businesses 5. The NFP retains the major part of revenue raised as an income stream 6. The company (in this case Genesis Promotions) is paid the balance The website is complete however, it is the responsibility of the NFP to expand on information within it in order to constantly increase interest. The Power of Social Enterprise  The Benefits of Social Enterprise Value in social enterprise without 'charity' www.SpecialNeedsValueGuide.com is an INclusive & ever changing marketing platform designed to give organisations access to a massive market and to allow those with special needs to prosper with pride. This website is a social enterprise and will be operated by a selected NFP. The majority of funds raised (approximately 80%) will be credited to the NFP  Value in the community marketplace with a difference www.SydneyValueGuide.com is a powerful new approach to marketing. The system can be strategised with pinpoint accuracy or implemented broad spectrum for access to wider markets. This website is a social enterprise and will be operated by a selected NFP. The majority of funds raised (approximately 80%) will be credited to the NFP.  Value in presenting yesterday, today and tomorrow as part of your strategy www.SydneyTimeline.com.au is a human interest marketing platform designed to attract new buyers whilst presenting knowledge using powerful, unforgettable images. This website is a social enterprise and will be operated by a selected NFP. The majority of funds raised (approximately 60%) will be credited to the NFP   Value in big thinking & Value in entertainment The World’s largest Orchestra is an example of high end marketing. Entertainment adds value to your marketing and big concepts can gain access to powerful organisations that would otherwise not be accessible. New concepts are always available to suit your needs. This concept is the flagship of our social enterprise system and is designed to bring a powerful new focus to INCLUSIVITY There’s Value in Work Safety Special Needs Value Guide programs can be integrated with, branded and illustrated to suit and utilised as powerful marketing collateral. Work Safety can be implemented with normal guidelines or can become a valuable part of corporate marketing - Your choice!  Work Safety Campaigns are a part of our social enterprise system and will be monetised and distributed by selected NFP's. The majority of funds raised (approximately 60%) will be credited to the NFP. Value in Falls Prevention The program can be integrated with, branded and illustrated according to demographics and utilised as powerful marketing collateral with strong good citizen overtones. Falls Prevention Campaigns are a part of our social enterprise system and will be monetised and distributed by selected NFP's. The majority of funds raised (approximately 60%) will be credited to the NFP. Value in smoking reduction Good citizen programs are never more important than when protecting people’s health. Our program is designed to reduce smoking gradually to the point where quitting can be a decision easier to cope with. The program is visually adaptable and can be illustrated to suit demographics and branded for individual organisations. This is one of the most dynamic good citizen campaigns available and we have many more that you can use to protect you clients with. Smoke Reduction Programs are a part of our social enterprise system and will be monetised and distributed by selected NFP's. The majority of funds raised (approximately 60%) will be credited to the NFP. This presentation is an indication only of the range of products and services that can be introduced into the marketing mix of any organisation. There are many more available. The fact that the items are part of a social enterprise format does not mean that they cannot be integrated into any advertising, promotional and/or marketing strategy. In fact, the power to any organisation will be the dynamics of social enterprise applied to the analytics of business, large or small. This presentation is confidential and the intellectual property of Genesis Promotions (Aust) Pty Ltd It cannot be copied and/or distributed unless by the express permission of the authors. Contact Mike Fernandes Telephone (61) 2 8960 0017 Mobile (61) 418 233 311 Email mike@mikefernandes.com  http://www.WorldsLargestOrchestra.com.au  www.SpecialNeedsValueGuide.com  http://www.SydneyValueGuide.com  www.SydneyTimeline.com.au www.AucklandValueGuide.com  www.DoublesHandball.com www.3Dpro.net.au www.MikeFernandes.com  www.GenesisPromotions.com.au
Social Enterprise Marketing
World’s Largest Orchestra
World’s Largest Orchestra
© Copyright Genesis Promotions (Aust) Pty Ltd and Mike Fernandes 2015
Social Enterprise Marketing is Marketing’s Holy Grail There’s value in accepting the fact that marketing has reached cross roads. As a professional marketer, you can continue to spend on traditional methodologies or you can start to phase in new and innovative systems and strategies before your stakeholders demand - “why not?” We believe we have an innovative, powerful and intuitive mix of strategic platforms that can be adapted to suit any marketing needs you may have. We welcome a discussion. This is how Social Enterprise Marketing works 1. Establish an internet marketing platform such as www.SydneyValueGuide.com 2. This website is local (such as Sydney) or single focused ( such as golf) 3. You allocate this platform (at little or no cost) to a Not For Profit organisation to operate 4. The NFP's members/staff sell advertising space on the website to businesses 5. The NFP retains the major part of revenue raised as an income stream 6. The company (in this case Genesis Promotions) is paid the balance The website is complete however, it is the responsibility of the NFP to expand on information within it in order to constantly increase interest. The Power of Social Enterprise  The Benefits of Social Enterprise Value in social enterprise without 'charity' www.SpecialNeedsValueGuide.com is an INclusive & ever changing marketing platform designed to give organisations access to a massive market and to allow those with special needs to prosper with pride. This website is a social enterprise and will be operated by a selected NFP. The majority of funds raised (approximately 80%) will be credited to the NFP  Value in the community marketplace with a difference www.SydneyValueGuide.com is a powerful new approach to marketing. The system can be strategised with pinpoint accuracy or implemented broad spectrum for access to wider markets. This website is a social enterprise and will be operated by a selected NFP. The majority of funds raised (approximately 80%) will be credited to the NFP.  Value in presenting yesterday, today and tomorrow as part of your strategy www.SydneyTimeline.com.au is a human interest marketing platform designed to attract new buyers whilst presenting knowledge using powerful, unforgettable images. This website is a social enterprise and will be operated by a selected NFP. The majority of funds raised (approximately 60%) will be credited to the NFP   Value in big thinking & Value in entertainment The World’s largest Orchestra is an example of high end marketing. Entertainment adds value to your marketing and big concepts can gain access to powerful organisations that would otherwise not be accessible. New concepts are always available to suit your needs. This concept is the flagship of our social enterprise system and is designed to bring a powerful new focus to INCLUSIVITY There’s Value in Work Safety Special Needs Value Guide programs can be integrated with, branded and illustrated to suit and utilised as powerful marketing collateral. Work Safety can be implemented with normal guidelines or can become a valuable part of corporate marketing - Your choice!  Work Safety Campaigns are a part of our social enterprise system and will be monetised and distributed by selected NFP's. The majority of funds raised (approximately 60%) will be credited to the NFP. Value in Falls Prevention The program can be integrated with, branded and illustrated according to demographics and utilised as powerful marketing collateral with strong good citizen overtones. Falls Prevention Campaigns are a part of our social enterprise system and will be monetised and distributed by selected NFP's. The majority of funds raised (approximately 60%) will be credited to the NFP. Value in smoking reduction Good citizen programs are never more important than when protecting people’s health. Our program is designed to reduce smoking gradually to the point where quitting can be a decision easier to cope with. The program is visually adaptable and can be illustrated to suit demographics and branded for individual organisations. This is one of the most dynamic good citizen campaigns available and we have many more that you can use to protect you clients with. Smoke Reduction Programs are a part of our social enterprise system and will be monetised and distributed by selected NFP's. The majority of funds raised (approximately 60%) will be credited to the NFP. This presentation is an indication only of the range of products and services that can be introduced into the marketing mix of any organisation. There are many more available. The fact that the items are part of a social enterprise format does not mean that they cannot be integrated into any advertising, promotional and/or marketing strategy. In fact, the power to any organisation will be the dynamics of social enterprise applied to the analytics of business, large or small. This presentation is confidential and the intellectual property of Genesis Promotions (Aust) Pty Ltd It cannot be copied and/or distributed unless by the express permission of the authors. Contact Mike Fernandes Telephone (61) 2 8960 0017 Mobile (61) 418 233 311 Email mike@mikefernandes.com  http://www.WorldsLargestOrchestra.com.au  www.SpecialNeedsValueGuide.com  http://www.SydneyValueGuide.com  www.SydneyTimeline.com.au www.AucklandValueGuide.com  www.DoublesHandball.com www.3Dpro.net.au www.MikeFernandes.com  www.GenesisPromotions.com.au
Social Enterprise Marketing